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Strength In Numbers

February 2022 - August 2023

Strength in Numbers is built on a simple yet powerful idea: the more people, the stronger the vision, purpose, and impact. We've successfully completed two projects that embody this vision. Scroll to learn more.

Project 1. Startup + Cafe Joint Business

We launched a business that helps startups reduce advertising costs by partnering with cafes. Our model: we design and distribute cup sleeves featuring startup advertisements—at no cost to the cafes. So far, we've partnered with 5 startups and 7 local cafes.

How it works

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We connect startups with cafes through a cost-effective marketing solution using cup sleeves. Startups pay a marketing and design fee to have their advertisements placed on custom-designed cup sleeves. These sleeves are then distributed for free to cafes, helping them enhance their branding while providing startups with a tangible marketing approach to reach local customers.

Mockups

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Project 2. Mural Replacement

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Our high school, Saint Paul Preparatory Seoul, had the same mural on its walls for over a decade. To revitalize the space and provide an opportunity for students interested in painting and creative expression, we designed and painted a new, meaningful mural to replace the existing one. Inspired by Takashi Murakami’s vibrant and dynamic style, the mural visually represents our school community by depicting the three floors of the building, each illustrated with the activities and experiences unique to that space.

Acrylic, June 2022, 100 x 160 inches

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